Daily Social Media Check Checklist
A checklist for monitoring and managing your business social media presence, including responding to engagement and reviewing content performance.
Complete Checklist
- 1Log in to all active business social media accounts
- 2Review and respond to all new comments on recent postsCritical
- 3Reply to all direct messages and private messages receivedCritical
- 4Check for any mentions, tags, or shares of your business and engage with them
- 5Review any negative comments or reviews and respond professionallyCritical
- 6Publish or schedule any content planned for today
- 7Share relevant industry news, tips, or community content
- 8Check the performance metrics of recent posts for engagement trends
- 9Review competitor activity for any notable campaigns or trends
- 10Respond to any Google Business Profile reviews or questions
- 11Flag any inappropriate content or spam comments for removal
- 12Update business hours, promotions, or event information if needed
- 13Save or bookmark any content ideas for the weekly planning session
- 14Log any notable interactions or leads generated from social media
Frequently Asked Questions
Which social media platforms should a small business focus on?
Focus on the platforms where your customers are most active. For most Australian businesses, this typically includes Facebook and Instagram. LinkedIn is valuable for B2B businesses, and Google Business Profile is essential for local businesses. It is better to manage two platforms well than to have a poor presence on five.
How much time should be spent on social media management daily?
For a small business, 10 to 15 minutes per day for monitoring and engagement is a reasonable baseline. Content creation and strategic planning should be done separately during weekly or monthly planning sessions. Using scheduling tools can reduce the daily time needed while maintaining a consistent posting frequency.
How should we handle negative comments on social media?
Respond promptly and professionally. Acknowledge the concern, apologise if appropriate, and offer to resolve the issue offline. Never delete negative comments unless they are abusive or contain inappropriate content, as this can escalate the situation. A well-handled complaint can actually improve your reputation.
Need help implementing these checks into your daily operations?
Our team can build custom checklists integrated into your daily operations workflow.