Monthly Social Media Audit Checklist for Hospitality & Tourism
A thorough audit of all business social media accounts covering profile accuracy, content performance, audience growth, and strategy alignment.
Includes food safety compliance (HACCP), RSA requirements, liquor licensing documentation, and tourism accreditation record keeping.
Complete Checklist
- 1Review all social media profile information for accuracy and consistencyCritical
- 2Check that profile images, cover photos, and branding are current and consistent
- 3Verify contact details, website links, and call-to-action buttons are correct
- 4Analyse follower growth and demographic changes across all platforms
- 5Review the top-performing content from the past month by engagementCritical
- 6Identify content that underperformed and analyse why
- 7Assess the content mix balance across promotional, educational, and community content
- 8Review posting frequency and optimal times based on engagement data
- 9Conduct a competitor analysis on social media activity and performance
- 10Review and update hashtag strategy based on reach and relevance
- 11Check all linked third-party apps and revoke access for any no longer needed
- 12Review the social media advertising performance and return on spend
- 13Update the content strategy based on findings from the audit
- 14Document the audit findings and share recommendations with the team
Frequently Asked Questions
Should we be on every social media platform?
No. Focus on the platforms where your target audience is most active and where your content format works best. Being excellent on two platforms is far more effective than being mediocre on five. For most Australian businesses, Facebook and Instagram cover consumer audiences, while LinkedIn serves B2B markets. Add platforms only when you have the capacity to maintain them properly.
How do we benchmark our social media performance against competitors?
Identify three to five direct competitors and track their posting frequency, content types, engagement rates, and follower growth. Tools like Social Blade provide public data on competitor accounts. The goal is not to copy competitors but to understand what resonates in your industry and identify opportunities they may be missing.
What metrics should be tracked in a monthly social media audit?
Track follower growth rate, engagement rate per post, reach and impressions, click-through rate to your website, and conversion rate from social media traffic. Also monitor audience demographics to ensure you are reaching your target market. Compare metrics month over month to identify trends rather than focusing on individual data points.
Need help implementing these checks into your daily operations?
Our team can build custom checklists integrated into your daily operations workflow.