Weekly Content Planning Checklist for Education & Training
A planning checklist for organising the creation, scheduling, and publication of business content across all channels for the coming week.
Supports compliance with the ESOS framework, CRICOS requirements, ASQA standards, and state education department reporting.
Complete Checklist
- 1Review the monthly content calendar and confirm planned topics for the weekCritical
- 2Check for any upcoming events, holidays, or industry dates relevant to content
- 3Assign content creation tasks to team members or external creators
- 4Review and approve any content pieces completed from the previous week
- 5Write or brief social media posts for each active platform
- 6Schedule approved social media posts using a scheduling tool
- 7Draft or review the weekly newsletter or email campaign content
- 8Source or create images, graphics, and video content needed
- 9Optimise any blog posts or website content for search engine visibility
- 10Review content performance from the previous week and note top performers
- 11Engage with user-generated content and community posts
- 12Research trending topics or frequently asked questions in your industry
- 13Update the content ideas backlog with any new topics identified
- 14Confirm all scheduled content is error-free and ready to publishCritical
- 15Brief the team on any content that requires their input or promotion
Frequently Asked Questions
How far in advance should content be planned?
Maintain a monthly content calendar with key themes and topics planned in advance. Schedule specific posts and content pieces one to two weeks ahead. Leave room for timely or reactive content that responds to current events. Having a content backlog of evergreen topics ensures you always have something to publish even during busy periods.
What types of content work best for Australian small businesses?
How-to guides and tips related to your industry, behind-the-scenes looks at your business, learner success stories, local community involvement, and answers to frequently asked questions all perform well. Content that demonstrates your expertise and helps your audience solve problems builds trust and drives engagement.
How many pieces of content should a small business publish per week?
Quality always beats quantity. For most small businesses, two to three social media posts per platform per week, one email or newsletter per week, and one to two blog posts per month is a sustainable pace. Focus on creating genuinely useful content rather than posting for the sake of it.
Need help implementing these checks into your daily operations?
Our team can build custom checklists integrated into your daily operations workflow.