Weekly Marketing Review Checklist for E-commerce & Retail
A checklist for reviewing the performance of marketing activities, assessing campaign results, and planning content and promotions for the coming week.
Includes Australian Consumer Law (ACL) compliance features, GST calculations, and product safety record management.
Complete Checklist
- 1Review website analytics including traffic, bounce rate, and conversionsCritical
- 2Assess social media performance across all active platforms
- 3Review email marketing campaign results including open and click rates
- 4Check the status of any paid advertising campaigns and their return on investment
- 5Review the number and quality of leads generated during the weekCritical
- 6Assess the conversion rate from leads to sales or enquiries to bookings
- 7Review marketing spend for the week against the allocated budget
- 8Plan and schedule social media content for the coming week
- 9Draft or review any blog posts, newsletters, or content pieces in progress
- 10Check Google Business Profile for new reviews and update any information
- 11Review competitor marketing activity and note any relevant changes
- 12Confirm upcoming promotions, events, or campaigns and their readiness
- 13Update the marketing calendar with any new initiatives or changes
- 14Report key marketing metrics and insights to the team or management
Frequently Asked Questions
How much should a small business spend on marketing each week?
A common guideline is to allocate five to ten percent of gross revenue to marketing. For growing businesses or those in competitive markets, this may be higher. The weekly budget should align with your monthly and annual marketing plan. Focus on channels that deliver measurable returns and adjust spending based on weekly performance data.
What marketing metrics are most important for small businesses to track weekly?
Focus on metrics that directly impact revenue: website traffic and conversion rate, number of new leads or enquiries, cost per lead from paid channels, and social media engagement rate. Avoid vanity metrics like follower counts unless they are correlated with business outcomes. Track the metrics that help you make better spending decisions.
How do we maintain consistent marketing activity when the team is busy?
Batch content creation during quieter periods and use scheduling tools to automate posting. Create templates for recurring content types. Consider outsourcing specific tasks like graphic design or copywriting. The weekly marketing review helps you stay on track by ensuring the following week is planned before the current week ends.
Need help implementing these checks into your daily operations?
Our team can build custom checklists integrated into your daily operations workflow.