Marketing SOP Templates

A structured procedure for managing the end-to-end content publishing process from ideation through creation, review, approval, and publication across all marketing channels.

A procedure for planning, creating, scheduling, and publishing social media content across all organisational social media platforms.

A procedure for planning, coordinating, and executing the launch of marketing campaigns across multiple channels to achieve defined business objectives.

A procedure for ensuring that all marketing materials and communications comply with the organisational brand guidelines, maintaining brand consistency across all touchpoints.

A procedure for collecting, analysing, and reporting on marketing performance data to inform decision-making and demonstrate the return on marketing investment.

A procedure for creating, reviewing, testing, and sending email newsletters to subscriber lists while maintaining deliverability and compliance with anti-spam regulations.

A procedure for researching, writing, editing, and publishing blog posts that attract organic traffic, engage the target audience, and support marketing and SEO objectives.

A procedure for auditing and optimising existing website content to improve search engine rankings, organic traffic, and content relevance.

A procedure for setting up, launching, and managing paid advertising campaigns across digital advertising platforms to achieve specific marketing objectives.

A procedure for planning and executing the marketing and promotional activities surrounding business events, webinars, conferences, and workshops.

A procedure for writing, approving, and distributing press releases to media contacts and distribution services to generate earned media coverage.

A procedure for identifying, engaging, and managing relationships with influencers to amplify brand messaging and reach new audiences.

A procedure for making updates to website content including text, images, pages, and navigation to keep the website current, accurate, and aligned with business objectives.

A procedure for requesting, briefing, creating, reviewing, and delivering graphic design assets for marketing and communications purposes.

A procedure for planning, producing, editing, and publishing video content for marketing purposes across digital channels.

A procedure for recording, editing, and publishing podcast episodes as part of the organisation content marketing strategy.

A procedure for planning and conducting market research to gather insights about the target market, customers, competitors, and industry trends.

A procedure for reviewing and updating customer personas to ensure they accurately represent the current target audience and inform marketing strategy.

A procedure for systematically tracking and analysing competitor activities, positioning, and performance to inform marketing strategy and identify opportunities.

A procedure for tracking, managing, and reporting on the marketing department budget to ensure expenditure is controlled, allocated effectively, and aligned with business objectives.