Make (Integromat) for Operations & SOPs
A visual automation platform offering advanced workflow capabilities for connecting SOP tools and automating complex operational processes.
Make (formerly Integromat) provides a visual, flowchart-style automation builder that excels at complex, multi-step workflows involving SOP management. Its drag-and-drop interface lets operations teams map out exactly how data flows between tools — from SOP creation in Notion, through review in Slack, to tracking in Airtable, and notification via email. Make handles more complex logic than simpler automation tools, including loops, error handling, data transformation, and conditional routing. For Australian businesses with sophisticated operational processes that span multiple systems, Make provides the power to automate intricate SOP governance workflows that would otherwise require custom development.
Best For
SOP & Operations Features
- Visual scenario builder for mapping complex SOP automation workflows
- Advanced data transformation and mapping between SOP tools
- Error handling and retry logic for reliable SOP governance automations
- Webhooks and API modules for custom SOP system integrations
- Scheduling and time-based triggers for SOP review and audit cycles
- Data stores for maintaining SOP metadata within automation workflows
Pros
- More powerful and flexible than simpler automation tools
- Visual scenario builder makes complex workflows understandable
- Often more cost-effective than Zapier for high-volume automations
- Excellent error handling and debugging capabilities
- Strong data transformation features for moving SOP data between systems
Cons
- Steeper learning curve than simpler automation platforms
- Visual builder can become complex with large scenarios
- Smaller app library than Zapier, though most major tools are covered
- May be overkill for businesses with simple automation needs
Pricing
Free plan with 1,000 operations/month. Core plan from ~AU$14/month. Pro from ~AU$27/month. Teams from ~AU$45/month.
FAQ
When should I choose Make over Zapier for SOP automation?
Choose Make when your SOP workflows involve complex logic like loops, error handling, data transformation, or scenarios with many steps. Make is also more cost-effective for high-volume automations because it charges by operations rather than tasks, and a single scenario can include multiple operations at lower per-unit cost. If your needs are simple (e.g., "when X happens, do Y"), Zapier may be easier to set up.
Can Make automate SOP creation and review workflows?
Yes. A typical scenario might watch a Google Sheet SOP register for rows where the review date has passed, then create a task in ClickUp for the SOP owner, send a Slack notification, and update the register status to "Under Review." Once the owner marks the task complete, another scenario could update the register, set the next review date, and notify stakeholders that the SOP has been refreshed.
Is Make suitable for non-technical operations staff?
Make's visual builder is intuitive for people who think in flowcharts, but it does require a higher baseline of technical comfort than Zapier. Operations managers with some experience in spreadsheet formulas or basic logic will pick it up readily. For teams with no technical capability, Zapier's simpler interface may be a better starting point.
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