Client Reactivation for Hospitality & Tourism
Re-engages former guests who have churned or gone inactive, guiding them back to an active guest relationship.
Includes food safety compliance (HACCP), RSA requirements, liquor licensing documentation, and tourism accreditation record keeping.
Workflow Stages
Candidate Identification
Analyze the dormant guest database to identify high-potential reactivation candidates.
Inputs
- Dormant guest database
- Historical revenue data
- Churn reason records
Outputs
- Prioritized reactivation list
- Candidate profiles with history
- Segment-specific messaging recommendations
Outreach Campaign
Launch personalized outreach to reactivation candidates through appropriate channels.
Inputs
- Reactivation list
- Outreach templates
- Special reactivation offers
Outputs
- Outreach communications sent
- Response tracking initiated
- Interested prospects identified
Decision Points
- • Which channel is most effective for each candidate?
Re-Discovery Meeting
Meet with interested former guests to understand their current needs and what has changed since they left.
Inputs
- Former guest history
- Current experience or service updates
- Re-discovery meeting guide
Outputs
- Updated needs assessment
- Fit evaluation
- Reactivation proposal outline
Decision Points
- • Is the former guest a good fit for current offerings?
Reactivation Proposal
Prepare and present a tailored proposal addressing the former guest current needs with any reactivation incentives.
Inputs
- Updated needs assessment
- Reactivation incentive guidelines
- Proposal template
Outputs
- Reactivation proposal
- Incentive package details
- Presentation delivered to guest
Contract and Re-Onboarding
Execute the reactivation contract and begin re-onboarding the guest.
Inputs
- Accepted proposal
- Contract template
- Onboarding checklist
Outputs
- Signed reactivation contract
- Re-onboarding initiated
- Guest account reactivated in all systems
Frequently Asked Questions
Are reactivation offers different from standard pricing?
Reactivation offers may include limited-time discounts, waived setup fees, or other incentives approved by management to encourage return.
What if the guest left due to a service issue?
The outreach acknowledges the previous issue, explains what has been improved, and may include additional safeguards or service guarantees to rebuild trust.
How long after churning is a guest eligible for reactivation?
Guests become eligible for reactivation outreach 90 days after their service end date, allowing enough time for circumstances to change.
Ready to implement this workflow in your business?
Our team can implement this workflow into your business operations with custom tools and training.