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Workflow
Insurance

Client Renewal for Insurance

Manages the contract renewal process for existing policyholders, including performance assessment and terms renegotiation.

Trigger: Policyholder contract enters the renewal window (60-90 days before expiration)
Total: 15-45 business days
6 stages
Compliance Note

Aligns with ASIC regulatory requirements, General Insurance Code of Practice, and AFSL obligations. Includes audit trail provisions.

Workflow Stages

1

Renewal Preparation

Compile account performance data, satisfaction scores, and financial metrics to inform the renewal approach.

Inputs

  • Account performance reports
  • Policyholder satisfaction scores
  • Financial summary of the engagement

Outputs

  • Renewal preparation brief
  • Account health assessment
  • Recommended renewal terms
Customer Success Manager
2-3 days
2

Internal Strategy Session

Align the account team on renewal strategy, pricing approach, and potential concessions.

Inputs

  • Renewal preparation brief
  • Competitive landscape
  • Discount authority and guidelines

Outputs

  • Renewal strategy document
  • Approved pricing range
  • Escalation plan if policyholder pushes back
Account Executive
1-2 hours
3

Policyholder Renewal Discussion

Meet with the policyholder to review the engagement, discuss their future needs, and present renewal terms.

Inputs

  • Renewal strategy
  • Renewal proposal
  • Policyholder meeting agenda

Outputs

  • Policyholder feedback on proposed terms
  • Negotiation points identified
  • Verbal commitment or concerns raised
Account Executive
1-2 weeks

Decision Points

  • Is the policyholder willing to renew?
  • Are term modifications needed?
4

Terms Finalization

Finalize the renewal terms based on negotiations and prepare the renewal contract.

Inputs

  • Agreed terms from negotiation
  • Contract template
  • Legal review requirements

Outputs

  • Renewal contract drafted
  • Legal review completed
  • Contract ready for signature
Sales Operations Coordinator
2-5 days
5

Contract Execution

Obtain signatures from both parties and activate the renewed contract.

Inputs

  • Final renewal contract
  • Authorized signer details
  • Signature platform

Outputs

  • Signed renewal contract
  • CRM updated with new contract dates
  • Billing schedule updated
Sales Operations Coordinator
2-5 days
6

Renewal Confirmation

Confirm the renewal with all stakeholders and set up the next renewal cycle.

Inputs

  • Signed contract
  • Stakeholder list
  • System update checklist

Outputs

  • Renewal confirmation sent
  • Next renewal date scheduled
  • Account plan updated for new term
Customer Success Manager
1 day

Frequently Asked Questions

What happens if the policyholder chooses not to renew?

The policyholder offboarding workflow is initiated, and a retention specialist may make a final effort to understand concerns and offer alternatives.

How is renewal success measured?

Renewal success is measured by renewal rate, revenue retention percentage, contract value growth at renewal, and time to close the renewal.

Can renewal terms differ significantly from the original contract?

Yes, renewals can include changes to scope, pricing, duration, and service levels, all subject to mutual agreement and internal approval.

Ready to implement this workflow in your business?

Our team can implement this workflow into your business operations with custom tools and training.