Client Renewal for Marketing & Digital Agencies
Manages the contract renewal process for existing clients, including performance assessment and terms renegotiation.
Includes provisions for Australian Consumer Law (ACL), Privacy Act compliance for customer data, and ACMA spam regulations.
Workflow Stages
Renewal Preparation
Compile account performance data, satisfaction scores, and financial metrics to inform the renewal approach.
Inputs
- Account performance reports
- Client satisfaction scores
- Financial summary of the engagement
Outputs
- Renewal preparation brief
- Account health assessment
- Recommended renewal terms
Internal Strategy Session
Align the account team on renewal strategy, pricing approach, and potential concessions.
Inputs
- Renewal preparation brief
- Competitive landscape
- Discount authority and guidelines
Outputs
- Renewal strategy document
- Approved pricing range
- Escalation plan if client pushes back
Client Renewal Discussion
Meet with the client to review the engagement, discuss their future needs, and present renewal terms.
Inputs
- Renewal strategy
- Renewal proposal
- Client meeting agenda
Outputs
- Client feedback on proposed terms
- Negotiation points identified
- Verbal commitment or concerns raised
Decision Points
- • Is the client willing to renew?
- • Are term modifications needed?
Terms Finalization
Finalize the renewal terms based on negotiations and prepare the renewal contract.
Inputs
- Agreed terms from negotiation
- Contract template
- Legal review requirements
Outputs
- Renewal contract drafted
- Legal review completed
- Contract ready for signature
Contract Execution
Obtain signatures from both parties and activate the renewed contract.
Inputs
- Final renewal contract
- Authorized signer details
- Signature platform
Outputs
- Signed renewal contract
- CRM updated with new contract dates
- Billing schedule updated
Renewal Confirmation
Confirm the renewal with all stakeholders and set up the next renewal cycle.
Inputs
- Signed contract
- Stakeholder list
- System update checklist
Outputs
- Renewal confirmation sent
- Next renewal date scheduled
- Account plan updated for new term
Frequently Asked Questions
How is renewal success measured?
Renewal success is measured by renewal rate, revenue retention percentage, contract value growth at renewal, and time to close the renewal.
Can renewal terms differ significantly from the original contract?
Yes, renewals can include changes to scope, pricing, duration, and service levels, all subject to mutual agreement and internal approval.
What happens if the client chooses not to renew?
The client offboarding workflow is initiated, and a retention specialist may make a final effort to understand concerns and offer alternatives.
Ready to implement this workflow in your business?
Our team can implement this workflow into your business operations with custom tools and training.