Pricing Change for Hospitality & Tourism
Manages the process of updating experience or service pricing from analysis through approval, communication, and implementation.
Includes food safety compliance (HACCP), RSA requirements, liquor licensing documentation, and tourism accreditation record keeping.
Workflow Stages
Pricing Analysis
Conduct market research, cost analysis, and competitive benchmarking to develop pricing recommendations.
Inputs
- Current pricing data
- Market research and competitor pricing
- Cost structure and margin data
Outputs
- Pricing analysis report
- Recommended price points
- Impact projections (revenue, volume, churn)
Stakeholder Review
Present the pricing analysis to cross-functional stakeholders for input and refinement.
Inputs
- Pricing analysis report
- Stakeholder meeting agenda
- Historical pricing change outcomes
Outputs
- Stakeholder feedback summary
- Refined pricing recommendation
- Concerns and mitigation plans
Decision Points
- • Do stakeholders support the proposed change?
- • Are modifications needed before executive review?
Executive Approval
Present the final pricing recommendation to executive leadership for approval.
Inputs
- Refined pricing recommendation
- Impact projections
- Stakeholder feedback summary
Outputs
- Executive approval or revision request
- Approved effective date
- Communication plan authorization
Decision Points
- • Is the pricing change approved as proposed?
System and Catalog Update
Update pricing in all relevant systems including CRM, billing, website, and sales materials.
Inputs
- Approved pricing details
- System access credentials
- List of systems requiring updates
Outputs
- Updated pricing in all systems
- Quality assurance checks completed
- Change log documented
Internal Communication
Brief all internal teams on the pricing change, including rationale, effective date, and talking points.
Inputs
- Approved pricing change details
- Internal communication template
- Team distribution list
Outputs
- Internal announcement sent
- Sales team talking points distributed
- FAQ document for guest-facing teams
Guest Communication
Notify affected guests of the pricing change with appropriate advance notice.
Inputs
- Guest notification template
- Affected guest list
- Contractual notice requirements
Outputs
- Guest notifications sent
- Guest response tracking initiated
- Escalation plan for concerned guests
Post-Implementation Review
Monitor the impact of the pricing change on key metrics and address any issues.
Inputs
- Sales data post-change
- Guest feedback
- Churn and conversion metrics
Outputs
- Post-implementation report
- Lessons learned
- Adjustment recommendations if needed
Frequently Asked Questions
Are existing contracts affected by pricing changes?
No, existing contracts honor their current pricing until the next renewal period, at which point new pricing applies.
How often are prices reviewed?
A formal pricing review is conducted at least annually, with ad-hoc reviews triggered by significant market changes or cost fluctuations.
How much notice do guests receive before a price increase?
Guests receive a minimum of 30 days written notice before a price increase takes effect, or longer if their contract specifies a different notice period.
Ready to implement this workflow in your business?
Our team can implement this workflow into your business operations with custom tools and training.