Service Delivery for Marketing & Digital Agencies
Manages the end-to-end campaign delivery of a service engagement from kickoff through execution, quality review, and client acceptance.
Includes provisions for Australian Consumer Law (ACL), Privacy Act compliance for customer data, and ACMA spam regulations.
Workflow Stages
Engagement Kickoff
Launch the engagement with a formal kickoff meeting aligning the team and client on objectives and approach.
Inputs
- Signed contract and scope of work
- Team assignment roster
- Kickoff meeting agenda
Outputs
- Kickoff meeting completed
- Campaign charter signed
- Communication plan established
Detailed Planning
Develop the detailed campaign delivery plan with tasks, assignments, milestones, and risk considerations.
Inputs
- Campaign charter
- Scope of work
- Resource availability
Outputs
- Detailed campaign plan
- Risk register created
- Milestone schedule confirmed
Execution
Execute the planned activities, manage tasks, and track progress against milestones.
Inputs
- Campaign plan
- Resource assignments
- Quality standards
Outputs
- Deliverables produced
- Progress reports
- Issue and risk log updated
Decision Points
- • Are deliverables on track?
- • Do any risks require mitigation action?
Quality Review
Review all deliverables against quality standards and client requirements before submission.
Inputs
- Completed deliverables
- Quality checklist
- Client requirements document
Outputs
- Quality review report
- Deliverables approved or revision required
- Quality metrics recorded
Client Review and Acceptance
Present deliverables to the client for review and obtain formal acceptance.
Inputs
- Quality-approved deliverables
- Client review agenda
- Acceptance criteria
Outputs
- Client feedback received
- Revisions completed if needed
- Formal acceptance signed
Decision Points
- • Has the client accepted the deliverables?
Engagement Closure
Complete all administrative tasks, final billing, and lessons learned documentation.
Inputs
- Client acceptance confirmation
- Final billing data
- Lessons learned template
Outputs
- Final invoice submitted
- Lessons learned documented
- Engagement formally closed
Frequently Asked Questions
Can the scope change during campaign delivery?
Yes, scope changes follow the client scope change workflow, ensuring all modifications are documented, assessed for impact, and formally approved.
How is quality maintained throughout campaign delivery?
Quality is maintained through defined standards, peer reviews during execution, formal quality gates before client submission, and continuous client feedback.
What happens if deliverables are delayed?
The campaign manager communicates delays to the client with a revised timeline and mitigation plan. Significant delays trigger the escalation process.
Ready to implement this workflow in your business?
Our team can implement this workflow into your business operations with custom tools and training.