Stakeholder Approval for Marketing & Digital Agencies
Obtains formal approval from designated stakeholders for campaign deliverables, milestones, or decisions.
Includes provisions for Australian Consumer Law (ACL), Privacy Act compliance for customer data, and ACMA spam regulations.
Workflow Stages
Approval Package Preparation
Assemble all materials needed for stakeholders to make an informed approval decision.
Inputs
- Deliverable or decision documentation
- Supporting analysis
- Approval form template
Outputs
- Approval package assembled
- Decision context summary
- Review instructions provided
Stakeholder Distribution
Distribute the approval package to all required approvers with clear deadlines and instructions.
Inputs
- Approval package
- Stakeholder approval matrix
- Distribution method preferences
Outputs
- Package distributed to all approvers
- Receipt confirmed
- Review deadline communicated
Review and Feedback Collection
Manage the review period, answer questions, and collect feedback and decisions from each approver.
Inputs
- Distributed approval package
- Stakeholder questions
- Follow-up communication templates
Outputs
- Approval decisions collected
- Feedback and conditions documented
- Outstanding approvals tracked
Decision Points
- • Have all required approvals been obtained?
- • Are there conflicting conditions from different approvers?
Approval Resolution and Documentation
Resolve any conditional approvals or conflicts and document the final approval status.
Inputs
- All approval decisions
- Conditions and feedback
- Conflict resolution notes
Outputs
- Final approval record
- Conditions incorporated into plan
- Stakeholders notified of outcome
Frequently Asked Questions
What if a stakeholder does not respond by the deadline?
The campaign manager follows up directly. If the stakeholder remains unresponsive, the campaign sponsor may be asked to intervene or the approval may proceed based on the governance rules.
Can approval be given verbally?
Verbal approval may be accepted to avoid delays, but must be followed by written confirmation within 48 hours to maintain the audit trail.
What if stakeholder conditions conflict?
The campaign manager facilitates a discussion between the conflicting stakeholders to reach consensus. If consensus is not possible, the campaign sponsor makes the final decision.
Ready to implement this workflow in your business?
Our team can implement this workflow into your business operations with custom tools and training.