Video Production for Education & Training
A procedure for planning, producing, editing, and publishing video content for marketing purposes across digital channels.
Purpose
To produce professional video content that engages the target audience, communicates key messages effectively, and supports marketing objectives across platforms.
Scope
Covers all marketing video production including promotional videos, explainer videos, testimonial videos, event recordings, and social media video content.
Prerequisites
- Approved video brief with objectives, messaging, and budget
- Video production equipment or external production partner
- Talent or participants confirmed and scheduled
Supports compliance with the ESOS framework, CRICOS requirements, ASQA standards, and state education department reporting.
Step-by-Step Procedure
Develop the Video Brief and Script
Create the video brief defining the objectives, audience, messages, and distribution plan. Develop the script or storyboard.
- 1.1Define the video objectives, target audience, and key messages
- 1.2Write the script or develop the storyboard
- 1.3Identify the talent, locations, and any props or graphics needed
Plan the Production
Organise all logistics for the video shoot including scheduling, location booking, equipment, and talent coordination.
- 2.1Schedule the shoot date and confirm all participant availability
- 2.2Book the location and arrange any permits or access requirements
- 2.3Prepare equipment and coordinate with the production crew
Conduct the Shoot
Execute the video shoot according to the script and production plan, capturing all required footage and audio.
- 3.1Set up the location with lighting, cameras, and audio equipment
- 3.2Film all scenes and takes according to the script or storyboard
- 3.3Review footage on location to confirm quality and completeness
- Capture additional b-roll footage beyond the script for flexibility in editing
Edit the Video
Edit the raw footage into a polished video with graphics, music, captions, and branding elements.
- 4.1Assemble the footage in the editing timeline according to the script
- 4.2Add graphics, text overlays, music, and sound effects
- 4.3Include brand elements and end cards with calls to action
Review and Approve
Share the edited video for internal review, collect feedback, make revisions, and obtain final approval.
- 5.1Share the draft video with stakeholders for review
- 5.2Collect and consolidate feedback
- 5.3Make revisions and submit for final approval
Publish and Distribute
Export the final video in the required formats, upload to hosting platforms, and distribute across marketing channels.
- 6.1Export the video in formats optimised for each distribution platform
- 6.2Upload to video hosting platforms and the website
- 6.3Share across social media, email, and other distribution channels
Quality Checkpoints
Common Mistakes to Avoid
Expected Outcomes
Total number of views across all platforms, measuring content reach.
Percentage of viewers who engage with the video through likes, comments, shares, or completion.
Frequently Asked Questions
How long should marketing videos be?
Optimal video length depends on the platform and purpose. Social media videos should be 30 to 90 seconds. Explainer or tutorial videos can be two to five minutes. Attention spans vary by platform, so test different lengths.
Should videos have captions?
Yes. Adding captions significantly increases accessibility and engagement, as many viewers watch videos with the sound off. Captions also improve SEO for platforms that index video text.
Do we need professional equipment?
Professional equipment improves production quality but is not always necessary. Many effective marketing videos can be shot with smartphone cameras and basic lighting. Audio quality is often more important than video quality.
Want this customised for YOUR business?
We'll tailor every step to your exact operations, tools, and team structure.