How to Create a Website Content Update for Professional Services
A procedure for making updates to website content including text, images, pages, and navigation to keep the website current, accurate, and aligned with business objectives.
Purpose
To maintain an accurate and effective website by managing content updates through a controlled process that ensures quality, consistency, and minimal risk of errors.
Scope
Covers all content updates to the organisation website including text changes, image updates, new page creation, page removal, navigation changes, and structural modifications.
Prerequisites
- Access to the content management system with appropriate permissions
- Content update request with details and business justification
- Brand guidelines and website style guide
Designed to meet professional indemnity requirements, client confidentiality obligations, and industry body reporting standards.
Step-by-Step Procedure
Receive Update Request
Accept the website content update request and verify that it contains sufficient detail for implementation.
- 1.1Receive the content update request through the designated channel
- 1.2Verify the request includes specific content changes, page location, and justification
- 1.3Confirm the requester has authority to request changes to that section
Review and Plan the Update
Review the requested changes for feasibility, brand compliance, and potential SEO impact. Plan the implementation approach.
- 2.1Review the content changes for brand voice and guideline compliance
- 2.2Assess the SEO impact of the changes and any URL modifications
- 2.3Determine if the update requires design work or is purely content
Implement the Changes
Make the content updates in the content management system, either in a staging environment or as a draft.
- 3.1Implement the text, image, or structural changes in the CMS
- 3.2Update any affected metadata, links, or navigation elements
- 3.3Preview the changes to verify they display correctly
Quality Check
Review the implemented changes for accuracy, functionality, and visual presentation across devices.
- 4.1Verify the content accuracy against the approved request
- 4.2Test all links and interactive elements on the page
- 4.3Check the page rendering on desktop, tablet, and mobile devices
- Always check the updated page on mobile devices, not just desktop
Obtain Approval and Publish
Get the requester or marketing manager approval on the staged changes, then publish to the live website.
- 5.1Share the preview link with the requester for approval
- 5.2Make any final adjustments based on feedback
- 5.3Publish the approved changes to the live website
Verify Live Page and Close
Confirm the changes are live and displaying correctly, then close the update request.
- 6.1Visit the live page and verify all changes are correct
- 6.2Check that the page is indexed correctly if new content was added
- 6.3Close the update request and notify the requester
Quality Checkpoints
Common Mistakes to Avoid
Expected Outcomes
Average time from update request to published change, measuring website content agility.
Percentage of updates that require correction after publishing, measuring quality of the update process.
Frequently Asked Questions
Who can request website content updates?
Department heads, marketing team members, and authorised content owners can submit update requests. All requests should include specific details of the required changes and business justification.
What happens if a mistake is published to the live site?
If an error is discovered on the live site, it should be reported immediately. Critical errors such as incorrect pricing or contact information are corrected as a priority. Non-critical errors are corrected in the next available update cycle.
How quickly can a website update be made?
Simple text or image changes can typically be made within one business day. More complex changes involving design, new pages, or structural modifications may take several days depending on scope.
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